![]() It goes without saying that Hero Electric and Vida are targeting completely different audiences. In fact, the Vida V1 Pro is the most expensive electric scooter in the market at this point. The price also reflects this – starting at Rs 1.45 lakh (ex-showroom), it is almost double the most expensive Hero Electric scooter. Whether it is performance, battery range, top speed or gradeability, the Vida V1 has a lot more to offer. Firstly, the V1 boasts of much better features, as well as capability, than Hero Electric's products. When it comes to the difference in the two company's offerings, they are poles apart. What has separated them so far is that the latter never ventured into the EV space. Hero Electric is one of the biggest EV players, but it is minuscule in comparison to the global two-wheeler giant that is Hero MotoCorp. While they both share the family name and the Hero brand, they've taken completely different approaches to the way their companies operate. Hero MotoCorp is headed by Pawan Munjal, the uncle of Vijay Munjal. ![]()
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